Hi there! While I have you, I’m Allyssa Fortunato, a book cheerleader, idea synthesizer, strategy sorceress, gritty go-getter, and buzz builder.

With 15 years of experience publicizing New York Times bestselling books at Penguin Random House, HarperCollins, and Fortier Public Relations, I provide extensive in-house and agency expertise advocating for authors. I create customized campaigns for non-fiction writers in the health, wellness, science, business, and lifestyle spaces. Only promoting a select few projects a year, I ensure every author gets the attention they deserve.

As a passionate storyteller who has extensive relationships with editors and producers across media, I extract the book’s most compelling messages and develop a tailored plan for each client. I have lived in New York my entire career to build and bolster my media relationships. By aligning authors with timely news and seasonal hooks, I enhance their visibility and solidify them as experts in the zeitgeist.

Alongside clients and their teams, I turn budding writers into thought leaders and known voices into household names. Whether you have one follower or one million, I will work with you to land media coverage that isn’t a headline; it’s a launch pad.

I work with you on a range of media services, tailored to your needs, including:

• Strategizing with teams to set initial vision

• Crafting individualized pitches to media outlets

• Writing TV segment ideas to illuminate key concepts from each book

• Media training for interviews

• Styling for television and important shoots

• Op-ed idea generation, editing, and placement

• Leading podcast tours

• Vetting incoming media requests

• Producing a press release

• Developing and managing author’s calendar for media interviews

• Keeping a detailed record of coverage